The business of saving animal lives

I’ve been doing some consulting for Maddie’s Fund — which I think is a bit like letting a crazy football fan be the waterboy for his favorite team. As part of  Tony La Russa’s Animal Rescue Foundation’s fifth annual “Business of Saving Lives” conference, I’ll be joining Maddie’s Fund president and no-kill pioneer Rich Avanzino for a plenary session called “Wags Work,” aimed at helping shelters develop customer service strategies to boost pet adoptions:

If hundreds of eager new adopters came knocking on your door tomorrow, would you be ready for them? Maddie’s Fund President Rich Avanzino and pet columnist Christie Keith have important news about an exciting national pet adoption campaign — but it won’t work without you. Find out how to take advantage of this opportunity and the important role customer service will play.

The conference is on Saturday and Sunday, March 14-15, in Walnut Creek, Calif. “Wags Work” will run from 2:30 – 4 PM on Saturday, and will be followed at 4 – 6 p.m. by a Maddies Fund Networking Reception featuring comedian Mark Pitta.

There’s more information here — I hope to see some of you at the session!

And by the way… the photo of Rich was taken by Pet Connection’s own Morgan Ong, and Gina took that photo of me one day on the front steps of my house… and it’s become a favorite of mine ever since.


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